Writing Winning Bids
Your bid is often your first impression with a brand. Make it count with these proven strategies.
The Anatomy of a Winning Bid
1. Strong Opening
Hook them immediately with why you're perfect for this campaign.
Example:
"As a fitness influencer with 50K engaged followers who achieved 8% engagement on similar campaigns, I'm excited to help promote your new protein line."
2. Relevant Experience
Show, don't just tell.
**Good:** "I've worked with 3 nutrition brands"
**Better:** "My collaboration with NutriBrand generated 150K impressions and drove $25K in sales"
3. Creative Ideas
Propose specific content concepts.
Include:
4. Clear Deliverables
Be specific about what you'll provide.
Example:
5. Competitive Pricing
Research and justify your rate.
Common Mistakes to Avoid
❌ Generic copy-paste bids
❌ Focusing only on follower count
❌ Unclear deliverables
❌ Over-promising results
❌ Underpricing your work
The Follow-Up
After submitting your bid:
1. **Be available** for questions
2. **Respond quickly** to messages
3. **Show flexibility** on minor details
4. **Stay professional** if you don't win
Template to Get Started
Hi [Brand Name],
[Hook - why you're perfect]
[Brief relevant experience with results]
[Creative idea specific to their campaign]
[Clear deliverables]
[Pricing]
[Call to action]
Looking forward to collaborating!
[Your Name]
Conclusion
A winning bid combines professionalism, creativity, and clear value. Practice these strategies and watch your success rate improve!